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Sculley, John; Byrne, John A. Odyssey: Pepsi to Apple: A Journey of Adventure, Ideas and the Future
Harper & Row 1987 0060157801 / 9780060157807 Hard Cover Near-Fine Very Good +
Very-nice, clean copy of this 1987 hardback. NO remainder marks or price clippings - Tight spine - Bright pages - Illustrated with photos - 450 pages - NO writing, marks or tears inside book - Do you want to spend the rest of your life selling sugared water or do you want a chance to change the world? When Steve Jobs, the maverick computer genius & head of Apple Computers, issued that challenge, Sculley turned his back on everything he had struggled to achieve at Pepsi. The two of them spent some heady months in the effort, like two Davids taking on Goliath — IBM. But there were painful months, too, during the worst of Apples troubles, when their close friendship turned destructive. Recreates their painful boardroom showdown over the direction of Apple. Reveals how he & a group of tough, irreverent managers rebuilt Apple. Photos. From The Critics Library Journal The chairman and CEO of Apple Computer, with the aid of a Business Week editor, vividly describes how, after working as an executive for Pepsi-Cola, developing winning strategies in the Cola Wars, and being promoted to president at age 38, he abandoned a ``second-wave'' company to join Apple, a ``third-wave'' firm epitomizing flexibility, creativity, and innovation. Sculley tells of his mistakes, failings, and successes and ends chapters with lessons in management or marketing. Highly recommended for business students and anyone curious about a CEO's life.Leonard Grundt, Nassau Community Coll. Lib., Garden City, N.Y.
Price:
4.00 USD
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