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Hendrix, Jerry A. Public Relations Cases: Second Edition
Belmont, California, U.S.A. Wadsworth Pub Co 1992 053416482X / 9780534164829 Trade Paperback Near-Fine
Near-new condition - NO writing, marks or tears inside book - Tight spine - Bright pages - NO remainder marks or price clippings - 484 pages - NO writing, marks or tears inside book. - Including many, recent Silver Anvil award winners, the cases in this current book teach valuable and interesting lessons. Praised for his thorough 'inception-to-evaluation' coverage, author Jerry A. Hendrix systematically reviews each case in terms of four criteria: research, objectives, programming, and evaluation SYNOPSIS A textbook that could also be used as a tutorial for self-study. Hendrix (communications, American U., Washington, DC) introduces the guiding principles of public relations and illustrates them with 29 case studies from the real world. The sections cover solving public relations problems, reaching major audiences, emergency public relations, and integrated marketing communications, which is new to the fifth edition. Most of the cases are corporate or industrial, but they include reading and compost programs
Price:
3.58 USD
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