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Longinotti-Buitoni, Gian Luigi; Longinotti-Buitoni, Kip Selling Dreams: How to Make Any Product Irresistible
Simon & Schuster 1999 0684850192 / 9780684850191 Hard Cover Fine Fine
Near-new condition. NO remainder marks or price clippings. Price inside dustcover: $26.00. NO writing, amrks or tears inside book. Tight spine, bright pages. 335 pages. - Gian Luigi Longinotti-Buitoni, President and CEO of Ferrari North America, shows in this book how any company can create a dream product or service. Searching for answers beyond the realm of business, Selling Dreams reveals the principles of "dreamketing," in which brand management is elevated to an art form, compelling artists, market sociologists, and executives to conjure up images that not only take hold of the collective customer consciousness but also attract lasting interest in products and services that will set tomorrow's trends. Luigi Longinotti-Buitoni demonstrates how entrepreneurs and managers from all fields of business can avoid the commodity trap by learning a great deal from those who market products and services intended to fulfill customer's unlimited material fantasies.
Price:
12.50 USD
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