|
|
Rogers, Martha; Peppers, Don ListingsIf you cannot find what you want on this page, then please use our search feature to search all our listings. Click on Title to view full description
|
|
|
|
1 |
Rogers, Martha; Peppers, Don Return On Customer: Creating Maximum Value From Your Scarcest Resource
New York, New York, U.S.A. Currency Doubleday 2005 0385510306 / 9780385510301 Hard Cover Fine Fine Signed by Author
Near-new condition. SIGNED / AUTOGRAPHED by one of the authors (Martha Rogers) in book front: "Jack - Make it happen for State Farm! Martha Rogers". NO other writing or marks inside book. Price inside dustcover: $24.95. Tight spine, bright pages. 296 pages. NO tears inside book. Synopsis Internationally acclaimed business gurus and best-selling authors Don Peppers and Martha Rogers kicked off the CRM revolution and changed the landscape of business competition with their classic bestseller, The One to One Future. Now, in Return on Customer, they have written an even more revolutionary book, redefining the very concept of what it means to be profitable as a business. Virtually every manager agrees that a company’s most vital asset is its customer base the lifetime values of all its current and future customers. Yet when companies track their financial results, they rarely take into account any change in the value of this critical asset. As a result, managers remain blind to one of the most significant factors driving genuine, lasting business success, and instead become preoccupied with achieving short-term financial goals. Return on Customer is the first book to focus on how firms create value, not just by driving current profits, but by preserving and increasing customer lifetime value. In a powerful blend of theory and practice, Peppers and Rogers demonstrate how to create shareholder value more efficiently by concentrating on Return on Customer(SM), a revolutionary business metric focused on a company’s scarcest resource customers. By paying close attention to Return on Customer, companies can improve their profits while still conserving and replenishing long-term enterprise value. Relying on their years of experience working with many of the world’s leading companies, Peppers and Rogers take readers far beyond marketing, sales, and service. Return on Customerwill revolutionize how companies think about their basic competitive strategy, product development efforts, and even the issue of business ethics and corporate governance. Return on Customer(SM) is a registered service mark of Peppers & Rogers Group, a division of Carlson Marketing Group, Inc. To remain competitive, you must figure out how to keep your customers longer, grow them into bigger customers, make them more profitable, and serve them more efficiently. And you want more of them. Unfortunately, the financial metrics you learned in business school are not easily adapted to account for the value companies generate from this scarce resource, with the right balance between current-period sales and customer lifetime value. But striking that balance is necessary if you want to know whether you’re better off investing in customer acquisition, or in product development, or opening new stores, or plant efficiency, or better qualified personnel, or more service, or cost reduction. While you may believe in your heart that a particular decision creates shareholder value, there’s no financial metric currently available to tell you how much shareholder value you actually created, or even whether you created any at all. But Return on Customer can help you. Return on Customer is a breakthrough financial metric that can quantify the actual shareholder value you are creating (or, possibly, destroying) with your various business actions and initiatives.
Price:
6.78 USD
|
|
Add to Shopping Cart |
|
|
|
|
|
2 |
Peppers, Don;Rogers, Martha Rules to Break and Laws to Follow: How Your Business Can Beat the Crisis of Short-Termism
John Wiley & Sons Inc 2008 0470227540 / 9780470227541 Hard Cover Fine Near-Fine
Near-new condition. Number line: 10 9 8 7 6 5 4 3 2 1. NO remainder marks or price clippings. Tight spine, bright pages. NO writing, marks or tears inside book. 297 pages. Praise for Rules to Break & Laws to Follow: How Your Business Can Beat the Crisis of Short-Termism "A fascinating, highly readable synthesis of business principles, technology, sociology and common sense, Rules to Break and Laws to Follow persuasively shows the connection between customer trust and business profits, and then explains how to make it happen. As a bonus, you'll learn how to make your company more innovative, how to ensure your employees actually enjoy what they're doing, and how to deal with the kinds of service and quality breakdowns that occasionally plague any company, even a well-managed one. This book should be on your required reading list." Stephen M. R. Covey, bestselling author of The Speed of Trust: The One Thing That Changes Everything "Over the years, Peppers and Rogers have given me valuable advice about navigating the changing business landscape. This book is a must-read for managers who want to empower their employees and customers to?make change their ally." Jim McCann "Highly readable and entertaining. Make sure everybody in your firm reads this book by last Friday." Dror Pockard, CEO of eglue "In a time when most companies are built to flip, Peppers and Rogers have planted a stake in the ground to help you survive past the next round of financing or consumer fad. Knowing what rules to break is arguably even more important than what laws to follow, and this book imparts knowledge for both." Guy Kawasaki, cofounder of Truemors and author of The Art of the Start "Peppers and Rogers have created the unthinkable: an enjoyable wake-up call! Their book serves up one compelling and provocative idea after another, and the authors enjoy debunking some of our most deeply ingrained business beliefs. Read this book and your customers will thank you." Dan Heath, coauthor of Made to Stick: Why Some Ideas Survive and Others Die
Price:
6.49 USD
|
|
Add to Shopping Cart |
|
|
|
|
|
|
|
|
|
|
Rogers, Martha; Peppers, Don on Act2books.com
Rogers, Martha; Peppers, Don on Adinfinitumbooks.com
Rogers, Martha; Peppers, Don on Agorabooks.net
Rogers, Martha; Peppers, Don on Avenuebookandco.com
Rogers, Martha; Peppers, Don on Awrittentreasurerarebooks.com
Rogers, Martha; Peppers, Don on Ayerego.com
Rogers, Martha; Peppers, Don on Baileybooks.ca
Rogers, Martha; Peppers, Don on Beaglebooks.com
Rogers, Martha; Peppers, Don on Bookhousestl.com
Rogers, Martha; Peppers, Don on Booknetwork.org
Rogers, Martha; Peppers, Don on Bookwebpages.net
Rogers, Martha; Peppers, Don on Brownsbooks.ca
Rogers, Martha; Peppers, Don on Bubbasbookswap.com
Rogers, Martha; Peppers, Don on Buy.sellbackyourbook.com
Rogers, Martha; Peppers, Don on Central-bookexchange.com
Rogers, Martha; Peppers, Don on Coasbooks.com
| Rogers, Martha; Peppers, Don on Coffeebreakbookstore.com
Rogers, Martha; Peppers, Don on Deansbookstore.com
Rogers, Martha; Peppers, Don on Doreenstephensbooks.com
Rogers, Martha; Peppers, Don on Dromanabooks.com.au
Rogers, Martha; Peppers, Don on Dunbarbooks.com
Rogers, Martha; Peppers, Don on Goddingsltd.co.uk
Rogers, Martha; Peppers, Don on Kensvideo.net
Rogers, Martha; Peppers, Don on Kjcactus.com
Rogers, Martha; Peppers, Don on Maydaybooks.com
Rogers, Martha; Peppers, Don on Mccauleybooks.com
Rogers, Martha; Peppers, Don on Montclairbookcenter.com
Rogers, Martha; Peppers, Don on Onceuponatimebooks.com
Rogers, Martha; Peppers, Don on Pgbbooks.com
Rogers, Martha; Peppers, Don on Ppetersonbookseller.com
Rogers, Martha; Peppers, Don on Pribooks.com
Rogers, Martha; Peppers, Don on Rebook.us
| Rogers, Martha; Peppers, Don on Riverwashbooks.com
Rogers, Martha; Peppers, Don on Robinsonstreetbooks.com
Rogers, Martha; Peppers, Don on Sackofbooks.com
Rogers, Martha; Peppers, Don on Second-chance-books.com
Rogers, Martha; Peppers, Don on Tenbestbooks.com
Rogers, Martha; Peppers, Don on Thebooksend.com
Rogers, Martha; Peppers, Don on Thebooktree.co.uk
Rogers, Martha; Peppers, Don on Thriftybooks.com
Rogers, Martha; Peppers, Don on Tradeabook.com
Rogers, Martha; Peppers, Don on Vabooks.org
Rogers, Martha; Peppers, Don on Vtsbooks.com
Rogers, Martha; Peppers, Don on Weirdbooks.com
Rogers, Martha; Peppers, Don on Youronlinebookstore.com
|
|
|
